All in the name of eco-commerce.

 

To celebrate Earth Day 2017 on April 22, Yoox, an online lifestyle store for fashion, design and art, have partnered with Australian label, We Are Handsome, and the Great Barrier Reef Foundation to present their charity project, Yoox Loves the Reef.

 

We Are Handsome designers Jeremy and Katinka Somers have created a swimwear capsule collection that drew inspiration from the Great Barrier Reef’s ecosystem. The line will feature two one-piece styles, two bikinis, leggings and a tee with an exclusive print that celebrates the Reef’s natural beauty.

 

“Working with Yoox on this campaign has been a fantastic experience for us to contribute to a cause that is so close to our hearts,” said Jeremy Somers, We Are Handsome’s Founder and Creative Director. 

 

“We couldn’t be more thrilled to partner with Yoox and their efforts to bring awareness to the dangers that face the Reef.”

 

Proceeds from the collection will go to the Great Barrier Reef Foundation and be directed towards efforts to prevent bleaching on the Reef, which has now occurred two years in a row.

 

“The Great Barrier Reef is beautiful, diverse and under threat. Now, more than ever, we all have a responsibility to protect and preserve it,” said Anna Mardsen, the Great Barrier Reef Foundation’s Managing Director.

 

In conjunction with their partnership with We Are Handsome, Yoox has also partnered with The New School’s Parsons School of Design, to promote sustainable fashion practices through education and collaboration.

 

We Are Handsome's collection will be available worldwide on Yooxygen, Yoox’s socially and environmentally responsible site, on April 22nd.